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Management Gurus As Celebrity Consultants

The Oxford Handbook of Management Consulting, Page: 347-363
2012
  • 7
    Citations
  • 11
    Usage
  • 14
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

Book Chapter Description

This article identifies the (dis)similarities between the conventional corporate consultants and management gurus as celebrity consultants. It first studies the nature of management gurus as celebrity consultants, where it lists three different aspects of their roles, namely as accomplished orators, supporters of management fashion, and authors of bestselling books. It then discusses in detail the features of these three types of management gurus. This article also tries to determine if there are any gaps in the existing literature on gurus.

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