BUILDING AN EVALUATION FRAMEWORK OF ENVIRONMENTAL INTERPRETATION FOR CHINESE GEOPARKS---CASE STUDY OF YUNTAISHAN WORLD GEOPARK

Environmental interpretation is a key tool for integrated management of tourism, with potential for greater use in managing visitor numbers, behavior and impacts, and enhancing experience. Evaluation is necessary to determine whether interpretation is achieving its goals. It is vital for park managers to know if their management is effective in order to determine what techniques can be used to address a particular problem. The study first introduces the background of Geoparks, and clarifies the definition of environmental interpretation. Next, the study identifies the context that a comprehensive evaluation framework for environmental interpretation in Geoparks is used in order to help Geopark managers to institute the continuous improvement of environmental interpretation. The detailed objectives include: 1.To build an evaluation indicator framework that can be used by Geoparks to evaluate environmental interpretation; 2.To use the evaluation indicator framework to study Yuntaishan World Geopark; 3. To use the data provided by Yuntaishan World Geopark to identify the perceptions of the visitors; 4. To use the data provided by Yuntaishan World Geopark to identify the perceptions of experts and peers.