Examining the Impact of Strategic Human Resource Management-SHRM and Organizational Behavior on Digital Transformation Performance in Regional Businesses

This quantitative research study aims to quantitatively assess the influence of strategic human resource management (SHRM) and organizational behavior dynamics on business performance during the era of digital transformation in regional businesses. With a focus on 200 businesses across two states in the region, this study seeks to understand how these variables are perceived by key stakeholders.Utilizing a survey-based approach, the study measures the perceptions of interviewees, including business leaders and employees, regarding the SHRM on strategies implemented within their organizations, the dynamics of organizational behavior they observe, and the resulting business performance during digital transformation.The survey data is analyzed to determine the statistical relationships between these variables. By quantifying these perceptions, the research seeks to provide a rigorous and data-driven understanding of the interplay between SHRM, organizational behavior and business success during digital transformation.The research findings will offer valuable quantitative insights to regional businesses, policymakers, and educators, helping inform evidence-based decision-making in the dynamic digital era. Ethical considerations in the management of human resources and organizational behavior will be integrated into the analysis, providing a comprehensive quantitative perspective on the regional business landscape.