Using audience segmentation approaches to inform integrated family planning and maternal health programs in Niger
2022
- 77Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage77
- Downloads60
- Abstract Views17
Report Description
Understanding the specific behavioral determinants and barriers to health-seeking for reproductive and maternal health services is critical to developing social and behavior change (SBC) programs that can best address the needs of the community. Effective SBC interventions can incorporate audience segmentation, the practice of dividing an audience into subgroups based on demographic, psychographic, and/or behavioral factors to develop tailored SBC approaches that are most likely to resonate with each audience subgroup. This brief presents study results of audience profiles for women of reproductive age in Niger with a focus on three reproductive and maternal health behaviors. It is intended to inform integrated SBC activities implemented by the USAID-funded Resilience in the Sahel Enhanced (RISE) II partners to improve health outcomes.
Bibliographic Details
https://knowledgecommons.popcouncil.org/focus_sexual-health-repro-choice/207/; http://dx.doi.org/10.31899/sbsr2022.1046; https://knowledgecommons.popcouncil.org/focus_sexual-health-repro-choice/207; https://knowledgecommons.popcouncil.org/cgi/viewcontent.cgi?article=1206&context=focus_sexual-health-repro-choice; https://dx.doi.org/10.31899/sbsr2022.1046
Population Council
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