THE POWER OF GOOD: MICRO LEVEL OUTCOMES FROM CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MISSION ORIENTATION

What happens to employees on an individual level when they see their organization doing good things for society? Whether the manifestation of good be in the form of corporate social responsibility (CSR) or social mission orientation (SMO), this paper seeks to explore the micro level outcomes from employee perceptions of these organizational attributes. Considered together, these three articles provide significant insight into the individual level outcomes from doing good as an organization, as well as the mechanisms through which those relationships flow. Specifically, CSR and SMO result in positive individual outcomes including increased organizational commitment, organizational citizenship behaviors (OCBs), and organizational attractiveness, as well as decreased turnover intent. Additionally, organizational commitment and purpose both play mediating roles in these relationships. This paper contributes to the organizational behavior and entrepreneurship literature by furthering research into the micro level outcomes from CSR and SMO, as well as by introducing purpose as a critical mediator in these relationships and adapting a scale to measure purpose.