Black Friday and Cyber Monday: A case study
International Journal of Electronic Marketing and Retailing, ISSN: 1741-1033, Vol: 5, Issue: 3, Page: 187-198
2013
- 5Citations
- 26Usage
- 21Captures
- 1Mentions
Metric Options: Counts1 Year3 YearSelecting the 1-year or 3-year option will change the metrics count to percentiles, illustrating how an article or review compares to other articles or reviews within the selected time period in the same journal. Selecting the 1-year option compares the metrics against other articles/reviews that were also published in the same calendar year. Selecting the 3-year option compares the metrics against other articles/reviews that were also published in the same calendar year plus the two years prior.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Citations5
- Citation Indexes5
- Usage26
- Abstract Views26
- Captures21
- Readers21
- 21
- Mentions1
- Blog Mentions1
- 1
Most Recent Blog
The Day After Thanksgiving
Seasonal changes, holidays and shopping activities are among the environmental factors that can influence our health. What positive or negative effects can we expect on Black Friday and days right after? The Friday-after-Thanksgiving was coined "Black" by police officers because of the fact that the traffic on the day after Thanksgiving is usually heavy and crowds are large. And they were right. A
Article Description
The largest shopping day of the year in the USA is the Friday following the Thanksgiving holiday. More recently online retailers have joined the weekend shopping frenzy with promotions focused on Cyber Monday. In an effort to ascertain if price levels are different during these major shopping days and a random shopping day during the holiday season, this project investigates price differences between Black Friday, Cyber Monday, and December 10. Using data extracted from the websites of five retailers our analysis reveals that price differences alone do not account for the increased spending on Black Friday and Cyber Monday. Since changing prices during the holiday may be too costly for retailers they may resort to limiting availability until price changes can be made. Copyright © 2013 Inderscience Enterprises Ltd.
Bibliographic Details
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84875885304&origin=inward; http://dx.doi.org/10.1504/ijemr.2013.052884; http://www.inderscience.com/link.php?id=52884; https://nsuworks.nova.edu/hcbe_facarticles/650; https://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1656&context=hcbe_facarticles; https://dx.doi.org/10.1504/ijemr.2013.052884; https://www.inderscienceonline.com/doi/abs/10.1504/IJEMR.2013.052884
Inderscience Publishers
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