Coolhunting: Marketing Tools & Techniques
2017
- 367Usage
Metric Options: CountsSelecting the 1-year or 3-year option will change the metrics count to percentiles, illustrating how an article or review compares to other articles or reviews within the selected time period in the same journal. Selecting the 1-year option compares the metrics against other articles/reviews that were also published in the same calendar year. Selecting the 3-year option compares the metrics against other articles/reviews that were also published in the same calendar year plus the two years prior.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage367
- Abstract Views264
- Downloads103
Artifact Description
Technology and the rise of mass media has made marketing and connecting with consumers more valuable than ever before. In order to reach consumers, many companies have employed coolhunters to predict trends, identify key influencers, and translate what they observe within subcultures into a tangible product. Coolhunters are individuals that observe different aspects of society, such as fashion, and use what they see to outline what is up and coming in terms of products, ideologies, and attitudes. These trend observations can then be used by companies in a multitude of ways; to develop products, to guide brand expansion, to develop an advertising campaign, and to form partnerships with influencers. These different aspects of marketing are vital to all companies, which is why the role of coolhunter is crucial in today’s day and age.
Bibliographic Details
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