PlumX Metrics
Embed PlumX Metrics

Coolhunting: Marketing Tools & Techniques

2017
  • 0
    Citations
  • 367
    Usage
  • 0
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

Artifact Description

Technology and the rise of mass media has made marketing and connecting with consumers more valuable than ever before. In order to reach consumers, many companies have employed coolhunters to predict trends, identify key influencers, and translate what they observe within subcultures into a tangible product. Coolhunters are individuals that observe different aspects of society, such as fashion, and use what they see to outline what is up and coming in terms of products, ideologies, and attitudes. These trend observations can then be used by companies in a multitude of ways; to develop products, to guide brand expansion, to develop an advertising campaign, and to form partnerships with influencers. These different aspects of marketing are vital to all companies, which is why the role of coolhunter is crucial in today’s day and age.

Provide Feedback

Have ideas for a new metric? Would you like to see something else here?Let us know