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Business Education in the California Secondary Schools

Page: 211
1946
  • 0
    Citations
  • 16
    Usage
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    Captures
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    Mentions
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Metric Options:   Counts1 Year3 Year

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Thesis / Dissertation Description

n a survey made by the California State Department of Education, Bureau of Business Education, in Karch, 1945, it was found that very few secondary schools teach advertising as a separate subject; however, techniques in advertising are usually presented in such courses as: salesmanship, retail- I ing, merchandising, general business, consumer's economics, and business English. The number of schools teaching advertising were summarized in the survey as follows

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