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A RETAIL LOCATION SPREADSHEET SIMULATION

Vol: 2014, Issue: 1
2014
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Artifact Description

The key to success In retail is a good store location. Several models have been developed to help retailers determine optimal store locations. This project is a store location simulation for a QuatroPro spreadsheet. The model is based on the Huffs Gravity Model, a well-known retail model, which states-in part-that a store’s revenues are based on its proximity to population centers.

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