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Organic Produce: Consumer Perceptions and Practices

2009
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    Citations
  • 67
    Usage
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    Captures
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    Mentions
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    Social Media
Metric Options:   Counts1 Year3 Year

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Article Description

Background: Organic food is the fastest growing sector of the U.S. food market. It is a common belief that organic food is healthier and more environmentally friendly when compared to food grown and processed conventionally. Despite presumed benefits, our objective was to answer the following questions: • Why do consumers choose organic, especially when faced with a higher average price? • Is there scientific evidence that organic foods are healthier than their conventional counterparts? This project built on a previously conducted demographic and shopping habits survey by our partner agency, City Market, of Burlington, VT.

Bibliographic Details

Aaron Bos; Lawrence Dagrossa; Rachel McEntee; David Morrow; Erin Perko; Anthony Vu; Jennifer Wlodarski; Caroline Homan; Robert Luby

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