Level Up Eco-Friendly Hotel Stay: Guest Power Up and Save Energy with Gamification

Executive SummaryHotel businesses endeavor to achieve successful green practices for long-lasting business success. The key issue is to promote consumers’ willingness to participate in such practices. Despite increased environmental awareness among today’s consumers, a relatively large percentage of consumers hesitate to actively engage with green practices because they are unwilling to sacrifice their comforts and convenience for their paid experience. This report introduces a gamification approach to hotels’ green practices through an investigation of how game components motivate guests’ energy-saving participation. This report finds that the energy-saving game can improve hotel guests’ willingness to save energy and even revisit the hotel. This paper offers fruitful suggestions on using gamification to encourage guests’ energy-saving and revisit behaviors.