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Analysis of children's food packaging image and color preferences based on cognitive psychology

Vol: 35, Issue: 11, Page: 113-116
2019
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Design Architecture Description

The rules of the development of modern children's cognitive psychology were expounded and the development characteristics of cognitive psychology and artistic performance of children aged 3~12 years were analyzed combined with the actual research results. After obtaining the children's preference for food packaging in terms of image and color, some suggestions on how packaging design could satisfy children's purchasing emotional and psychological needs were given, from both image and color according to children's physical and mental development characteristics.

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