Using the right information: A theoretical explanation of user motivation to validate web-content

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fan-osuala, onochie
article description
Using unverified information can have many dire consequences especially when used in decision making or tasks. Evidence of gaffes caused by using deficient information abound. The increasing dependence of users on the web as a source of information raises the risk of using obsolete, inaccurate, and unreliable content it is unverified. Though the web serves as an information store and archive, the nature of its information content is sticky due to the lack of centralized controls, regulation, and content gatekeeping. Using the regulatory focus theory as a lens and augmenting with propositions from attributional processing, this study seeks to theoretically understand how users can be motivated to validate web content and the moderating conditions.