Reviewing Organizational Design Components for Digital Business Strategy

Publication Year:
2017
Usage 138
Downloads 103
Abstract Views 35
Repository URL:
https://aisel.aisnet.org/bled2017/5
Author(s):
Weinrich, Timo
Tags:
Digital Business Strategy; Organizational Design; Literature Review; E-Commerce
article description
The view on information technology strategy has changed significantly. In the past, a functional-level view was prevailing, where information technology (IT) strategy was subordinate to a deliberate business strategy and needed alignment. Recently, rapid developments in digital technologies leaves no industry untouched and IT becomes an enabler and differentiator for businesses. Therefore, IT strategy exceeds the view of alignment towards a fusion of business- and IT-strategy– coined as digital business strategy (DBS). Yet, strategies are inextricably linked to organizational design in order to function well. Consequently, a DBS requires a suitable underlying organizational design. This paper aims to explore the very organizational design components for DBS by examining the state of the art literature. Specifically, this paper sheds light on the organizational design components of strategy, structure, processes, rewards, and people. The research method is a review of relevant literature at the intersect of information systems (IS) and management. Conclusions, implications for research and practice are presented.