THE IMPACT OF PERCEIVED INTERACTIVITY ON INDIVIDUAL PARTICIPATION IN MICRO-BLOGGING

Publication Year:
2014
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Downloads 58
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Repository URL:
https://aisel.aisnet.org/pacis2014/69
Author(s):
Liu, Zhenhua; Min, Qingfei; Liu, Zilong
Tags:
Features of technology; perceived interactivity; telepresence; social presence; individual participation; Management Information Systems
conference paper description
The purpose of this research-in-progress paper is to explore factors affecting users’ participation in microblogging. Based on literature review and the stimulus-organism-response (S-O-R) framework, a conceptual model is proposed to depict the relationships between the features of micro-blogging services and users’ behavior. Specifically, the features of micro-blogs such as subscription, broadcasting and interoperability are believed to influence users’ perception of interactivity, which is considered as a key factor affecting individuals’ sense of telepresence and social presence, and eventually affect individuals’ participation in microblogging. The future research and expected contribution is discussed at the end.