Une invitation illustrée à utiliser la Q-method dans les Recherches en Systèmes d’Information

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Vol: 18, Issue: 2

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Gauzente, Claire
subjectivity; Q-sort; concourse theory; operantcy; m-commerce.
article description
Q-method has been invented in 50’s by William Stephenson, a psychologist, in order to explore human subjectivity. It is now regularly used in several social sciences and humanities. Research in information systems is an exception with only 14 empirical Q-studies since the first one in 1987. The Q-method has however several strengths and contributes to explore central aspects in IS such as perceptions, interpretations, social representations. The aim of this article is to propose a view of the methodological opportunities this method offers to ISR as well as an illustration of its use in the m-commerce field. It is thus an invitation to use this still underutilized method.