Using Social Science to Inform Social Strategies

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Ward, Dave; Salish Sea Ecosystem Conference (2014 : Seattle, Wash.)
Digital content made available by University Archives, Heritage Resources, Western Libraries, Western Washington University.
Terrestrial and Aquatic Ecology
article description
Virtually every stressor affecting the health of the Salish Sea ecosystem has, at its core, some form of human behavior. At many scales, human action has a profound effect on the landscape. In response, social strategies and the science that informs them are seen now more than ever as an essential part of ecosystem recovery. This presentation describes recent efforts in Puget Sound to integrate social sciences into recovery efforts. It is an introduction to using social science to inform social strategies, highlighting tangible examples of science informing strategy to guide implementation. It describes the role in ecosystem recovery of fields such as anthropology, behavioral economics, psychology, and sociology, and models such as Diffusion of Innovations, Social Capital, and Stages of Change. (NOTE TO ORGANIZERS: This is an introductory presentation to the "Social Strategies for Ecosystem Recovery: On the Ground Applications of Social Science" session.)