Measuring the perceived attributes of innovation: A study of capacitive switch technology in industrially designed user interface controls

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Stachewicz, Aaron B.
capacitive switch; automotive; Innovation diffusion; consumer adoption; Science and Technology Studies
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The purpose of this research was to test the applicability of Rogers’ theory of innovation diffusion as it relates to measuring the perceived attributes of innovations of capacitive switch technology in user interface controls. This study used a Likert scale to collect data on the following perceived attributes of innovation including relative advantage, compatibility, trialability, demonstrability, visibility, ease of use, image, voluntariness, perceived risk, and perceived resources as outlined by Rogers (1995), Moore and Benbasat (1991), and Dupagne and Driscoll (2005). Results indicated whether a consumer is willing to accept capacitive switch innovation in industrially designed user interface controls.