MBA8350-M16.Marketing Management.F16.Burns,Thomas

Publication Year:
2016

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Repository URL:
https://digitalcommons.hamline.edu/syllabi/1374
Author(s):
Burns, Thomas
artifact description
Marketing expertise has emerged as a key requisite in determining the success of organizations. This course will prepare students to lead organizations through complex challenges in the local and global marketplace. State-of-the-art marketing practices, theories, case studies, and trends are blended into results-oriented actions that equip students with the skills and knowledge necessary to make sound marketing decisions.