Connecting the Clicks

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CONFERENCE: Library Technology Conference

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article description
A library user’s online experience is complex, moving between multiple systems, discovery layers, link resolvers, databases, and journal lists, not to mention Google, blogs, social media and the web itself. A challenge for libraries is how they can improve our users' online library experience. This session will cover collecting data on user behaviors and using a variety of tools (and some common sense) to implement fixes to better help users navigate our web sites. Specifically, the presenter will talk about ways to collect data (analytics/event tracking, user testing, in-person transaction logging) and some ideas for fixes ranging from simple (contextual linking, links to popular items) to more complex (using API's from various vendors, creating auto-complete search boxes, jQuery helper widgets).