Analyze the communication of Barack Obama's 2007 Election Campaign

Citation data:

CONFERENCE: Scholars Week

Publication Year:

No metrics available.

Repository URL:
altisan, hamad
Mass Communication; Social Media
lecture / presentation description
Most of the American people did not believe that Barack Obama would win at the beginning of his campaign. He managed to gather for his campaign more money than any other president in 2007. Also, he became the first black president in the history of the United States of America. How did he achieve this? Simply because of a brilliant planning campaign. One of that significant strategic was exploitation of social media remarkably by ways that hadn't even competitors considered. After Obama's victory in the elections, most of the campaigns in the U.S has started to rely heavily on social media and has become the dominant main in campaign planning because of its impact on Obama's victory. I believe his campaign technique is inspirational and worthy of analysis.