Omaha Trade Area Study No. 3: License Plate Survey of Eight Major Shopping Points

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Lea, Donald W.; Wilhelm, John T.
Omaha; Nebraska; retail shopping; retail trade; Demography, Population, and Ecology; Public Affairs
report description
This study represents the second in a series of license plate surveys to aid in a delimitation of Omaha's retail trade area. 1 The method utilized was a tabulation of license plate numbers at the major shopping points in Omaha, namely, the parking lots of Brandeis downtown, Crossroads and Westroads. Discussion is limited to two of the three large centers because this is the initial year for the opening of Westroads. Other shopping centers surveyed were Southroads, Skag-Way, GEM, Gulf Mart, and the Center.