Comparative preferences of radio and television programs with emphasis on effects of television on the preferences of radio programs

Publication Year:
1952
Usage 2
Downloads 2
Repository URL:
https://digitalcommons.unomaha.edu/studentwork/1178
Author(s):
Ohara, Haruko
Tags:
communication and the arts
thesis / dissertation description
The main purpose of this study was to compare preferences of radio and television programs and determine as far as possible the effect of one upon the other with emphasis on efforts to measure the effects of television on preferences of radio programs. This involved two minor problems: 1. to determine and show trends in the relative preferences of the types of radio and television programs by those who have regular access to both radio and television; 2. to find out wheather selectivity of telvevision programs through time is at work.