Consumer -Based Higher Education: The Uncaring of Learning

Citation data:

Journal of Higher Education, Theory, and Practice, Page: 42-57

Publication Year:
2014
Usage 10
Abstract Views 10
Repository URL:
https://digitalcommons.wku.edu/ws_pubs/4
Author(s):
Kerby, Molly; Branham, Kristi; Mallinger, Gayle
Tags:
institutional accountability; Education Reform; Higher Education and Teaching; Scholarship of Teaching and Learning
article description
The business model approach in higher education gained traction in the 1980s when federal and state funding for universities and colleges began to decrease. Critics of this model contend that current funding structures undermine the mission of the higher education and negatively impact retention (Rabovsky 2012). As Astin (1997) suggested, the structure of the American college and university system is more complex than the concept of customer satisfaction and efficiency. Past research indicates that we have created an institutionalized uncaring of learning. The business model is broken, lacks resilience, and is not sustainable.