Vendor of the Month: A Marketing Collaboration

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Collaborative Librarianship, Vol: 5, Issue: 2, Page: 137-144

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Grays, Lateka; Tucker, J. Cory
Library resources – Marketing; Collection Development and Management; Curriculum and Instruction; Library and Information Science; Public Relations and Advertising
article description
Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.