Billy Graham Comes to Las Vegas: Faith at Work on the Strip

Citation data:

Center for Gaming Research Occasional Paper Series: Paper 24, Page: 1-10

Publication Year:
Usage 104
Abstract Views 54
Downloads 50
Repository URL:;
Robinson, Michelle
Christianity; Evangelicalism; Graham; Billy; 1918-; Nevada--Las Vegas; Christian Denominations and Sects; History of Religion; Sociology
paper description
An exploration of Billy Graham’s 1978 Christian Crusade in Las Vegas, this paper argues that the Billy Graham Evangelical Association (BGEA) developed distinctly Vegas-styled evangelical tactics to address challenges posed by the city’s fragile religious infrastructure and competing attractions on the Las Vegas Strip. To organize a spectacular and successful ecumenical event that would garner local and national attention, BGEA simultaneously leveraged popular notions of Vegas as “Sin City” while recruiting Christian evangelicals from beyond the city proper to temporarily transform the religious ecology of the Strip.