Golf Tourists at Two Courses in Las Vegas: A Demographic Profile

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Jones, Brian Milford
Demographics; Golf courses—Marketing; Sports and tourism; Tourism; Tourism—Marketing; Tourists; Hospitality Administration and Management; Recreation Business; Sports Management; Sports Studies; Tourism and Travel
thesis / dissertation description
This study focuses on the motivations and practices of tourist golfers at two Las Vegas, Nevada area golf courses: Rhodes Ranch Golf Club and Tuscany Golf Club.Data was collected from tourist golfers at these two results and they report the amounts of money spent on golf, the motivations to visit Las Vegas for golf the amounts of money normally spent to play golf at home. The study also provides evidence regarding other activities of these golf tourists while in Las Vegas, including where they stayed and courses played. This is an exploratory study. However, results show that further research on this topic could be very useful to area golf courses in a variety of marketing ways.