Digital integration: An enhanced fast casual restaurant experience

Citation data:

Page: 1-104

Publication Year:
2013
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Abstract Views 98
Repository URL:
https://docs.lib.purdue.edu/dissertations/AAI1544428
Author(s):
Miller Graaf, Garret M
thesis / dissertation description
This thesis investigates how digital integration contributes to the design aggregate by enhancing the user experience within fast casual restaurants. For conceptual foundation and support, I clarify the importance of considering the design aggregate when integrating digital media into physical environments and services. The inquiry of conceptual and social basis of technological expectations of user experience and the design aggregate become the framework for this thesis. A literary review of fast casual restaurants is then used to contextualize the environment for the design aggregate's existence and how it allows for digital integration. To build a context-supported design, qualitative research techniques captured the raw experience within the specific environment. Video ethnography and a post questionnaire survey built specific data sets to design within the currently intended experience. After analyzing the data, digital design solutions were conceptualized to support the importance of design within the design aggregate and for its intended user. This thesis challenges designers to work collectively towards a context specific design while creating a successful experience through cohesion. The singular product has become insufficient to satisfy the consumer's continual dialogue with their experience of the brand. As technology continues to integrate in everyday environments and tasks, the integration of digital solutions needs to amplify current experiences working within the design aggregate. An ethnography based user experience study based on a specific fast casual restaurant, allows the hypothetical implementation of solutions within the design aggregate to amplify the intended user experience.^