Brand Logos More Prevalent In Recent News Sports Photos

Citation data:

Newspaper Research Journal

Publication Year:
2010
Usage 69
Downloads 65
Abstract Views 4
Repository URL:
https://epublications.marquette.edu/comm_fac/206; https://epublications.marquette.edu/cgi/viewcontent.cgi?article=1209&context=comm_fac
Author(s):
Pokrywczynski, James; Carvalho, John; Preston, Thomas, Jr.
Publisher(s):
Association for Education in Journalism and Mass Communication; e-Publications@Marquette
Tags:
Communication
article description
The exposure is non-intrusive, serving as a backdrop to the sports action occurring at the arena. Because it cannot be separated from the action, this communication form is difficult to tune out perceptually.