Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies

Citation data:

Singapore Marketing Review

Publication Year:
1989
Usage 4
Downloads 2
Abstract Views 2
Repository URL:
https://epublications.marquette.edu/market_fac/261; https://epublications.marquette.edu/cgi/viewcontent.cgi?article=1265&context=market_fac
Author(s):
Akhter, Syed H.; Choudhry, Yusuf A
Publisher(s):
Marketing Institute of Singapore; e-Publications@Marquette
Tags:
Business; Marketing
article description
Exporters from Asian-Pacific Countries can successfully establish marketing presence in Industrial Market Economies by directly marketing products in these country markets. Direct marketing potential in Industrial Marketing Economies can be determined by examining two critical factors: the direct marketing infrastructure and emerging environmental changes. Although the resource requirement for direct marketing is quite substantial, exporters, who combine their resources to engage in cooperative international direct marketing, will find it easier to establish marketing presence in Industrial Market Economics.