Case Study of Uber Data in the Central London Area

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Widdoes, Kaylene
Uber; London; Wait Times; Surge Pricing
project description
This research project examines multi-faceted Uber data taken over a 5 week period of time (5/19/16-6/22/16) in the central London area, including wait times, exact GPS locations, days of the week analyses, and time analyses. Adapted from a 6-month work project at my company, Vertical Knowledge, this analysis explores multiple levels of depth through different visualizations of the data, from charts and graphs to an extensive Tableau analysis. Through this analysis, we were able to provide multiple explanations for anomalies in the data and provide reasoning for increased traffic and justified surge pricing during certain times and days.