Does Environmental Education Matter?

Publication Year:
2015
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Repository URL:
https://lib.dr.iastate.edu/itaa_proceedings/2015/posters/120
Author(s):
Huntley, Natalie; Chen, Runying
artifact description
The purpose of this study was to investigate the effect of environmental education (internal factor) on Generation Y’s willingness to pay more for eco-friendly fashion products by controlling external factor, product and product description.