Naturally Striated Muscle: Investigating the process and consequence of ideographic striation

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Vol: 14, Issue: 1

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Briggs, Dustin L
bodybuilding; ideograph; deleuze; muscle; natural
article description
In U.S. America and much of the Western world, natural is a venerated symbolic placeholder for any number of assumed virtues and ideals. Present conflicts have brought forward questions about what natural (which I argue functions as an ideograph) should mean in contexts that seem to call for a formal, enforceable definition. In this study, I use the vocabulary of Deleuze and Guattari (1987) and the context of bodybuilding to work towards a theory of how ambiguous ideographs become "striated." In this discussion I present instances where natural has been employed as a vehicle to cause harm, and I offer an advisement to rhetorical scholars on how we might approach striated ideographs in the future.