Naturally Striated Muscle: Investigating the process and consequence of ideographic striation

Citation data:

Vol: 14, Issue: 1

Publication Year:
2015
Usage 221
Downloads 165
Abstract Views 56
Repository URL:
http://opensiuc.lib.siu.edu/kaleidoscope/vol14/iss1/5
Author(s):
Briggs, Dustin L
Tags:
bodybuilding; ideograph; deleuze; muscle; natural
article description
In U.S. America and much of the Western world, natural is a venerated symbolic placeholder for any number of assumed virtues and ideals. Present conflicts have brought forward questions about what natural (which I argue functions as an ideograph) should mean in contexts that seem to call for a formal, enforceable definition. In this study, I use the vocabulary of Deleuze and Guattari (1987) and the context of bodybuilding to work towards a theory of how ambiguous ideographs become "striated." In this discussion I present instances where natural has been employed as a vehicle to cause harm, and I offer an advisement to rhetorical scholars on how we might approach striated ideographs in the future.