Use of Social Media for Recruiting at Franziska Racker Centers

Publication Year:
2016
Usage 31
Downloads 22
Abstract Views 9
Repository URL:
https://orb.binghamton.edu/mpa_capstone/9
Author(s):
Williams, David
Tags:
networking; social; media; campaign; Advertising and Promotion Management; Marketing
poster description
Can Franziska Racker Centers increase recruitment through paid advertising on social media, especially Facebook? • Are similar agencies in New York State using social media for recruiting? If so, is it producing adequate results? • How can Racker Centers’ better target local media for recruiting?