Impacts of Marketing on New Product Development

Publication Year:
1998
Usage 2
Abstract Views 2
Repository URL:
https://pdxscholar.library.pdx.edu/etm_studentprojects/2034
Author(s):
Saengsin, Suphakit
Tags:
Technology and Innovation
project description
The purpose of this paper is to identify the impacts of marketing on new product development. The author defines the background of new product development, product life cycle marketing, and their implications concerning the impact of marketing on new product development.