Finex Cast Iron Works Strategic Plan

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Garcia, Jorge; Kongsansatean, Paweena; Thompson, Justin; Toobaei, Mehdi
Technology and Innovation
project description
Finex Cast Iron Works is a startup company based in Portland, Oregon, it is founded by Mike Whitehead. Mike’s professional background is in industrial engineering for some of the major manufacturer’s in the Pacific Northwest, including Boeing and Leupold-Stevens. His amateur culinary background is what lead him to develop this new company to make top quality cast iron skillets. Why this is information is shared is that it is the foundation of what made this business. We have attempted to adapt this into a strategic plan respective of these traits that make good business and technological sense. Finex, it will be shown, is going to grow into one of the major vendors of finer cast iron cookware through a balanced strategic plan.