Management and Innovation Strategies for Successful Sustainability

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Nafisi, Jamshid; Trippel, Matt; Wendt, Stephanie; Yoo, Kenny
Technology and Innovation
project description
There are growing expectations from both the business and consumer perspective that companies address their impact on both the environment and community. A successful sustainability strategy requires executive management forward thinking, metrics for measuring sustainable performance, implementation of operational practices to reduce energy and material consumption, effective marketing strategies, and innovation to make improvements in operational efficiency possible.