A survey of the 1997 Whitesbog Preservation Trust membership to determine motivational factors that successfully encouraged members to join or renew membership in Whitesbog Preservation Trust
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- Public Relations and Advertising
thesis / dissertation description
A survey was conducted to determine what factors successfully motivated members to join or renew membership in the Whitesbog Preservation Trust (a.k.a. the Trust). The survey was sent to 127 members who responded to the 1997 annual membership letter sent in December 1996. Of the 127 members who received the survey, 70 responded. The survey asked respondents to identify the Seasonal Series event or other factor(s) that motivated them to become or renew membership in the Trust. The survey also included a section on demographics for the purpose of analyzing the data. The statistical analysis of the survey was done by Mr. R. Wear, MIS Administrative Department, Rowan University. The survey results identified the most important factor that successfully motivated 46 members or 71% to join or renew membership in the Trust was the need to preserve Whitesbog Village as an agricultural historical site for future generations. The Seasonal Series events were the public relations tool that attracted public attention to Whitesbog, but not the motivational factor that encouraged members to join the Trust.