Long-term sales effects of advertising in Australia: a case study

Citation data:

Page: 39-49

Publication Year:
2006
Usage 5
Abstract Views 5
Repository URL:
https://ro.uow.edu.au/commpapers/2014
Author(s):
Metwally, Mokhtar M
Tags:
Long; term; sales; effects; advertising; Australia; case; study; Business; Social and Behavioral Sciences
article description
Metwally, M. M. (2006). Long-term sales effects of advertising in Australia: a case study. Global Review of Business and Economic Research, 2 (1), 39-49.