Gathering Around the Organization's Communal Fire: How Leaders Use Stories To Maintain and Change Culture

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Vol: 1, Issue: 1, Page: 121-128

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Stovall, Steven
Business; Education
article description
Stories abound in the business world. Specifically, leaders use stories to maintain and even change the culture of their organizations. Whether positive in nature or not, stories are perpetuating avenues for leaders in crafting a new working climate or holding steady an existing one. Beginning with an examination of organizational culture itself and the leader's role, the piece moves on to defining what a story is am/ how the leader is or becomes a storyteller. Finally, the article ties everything together by postulating when stories should be told and how they should be related.