Roderic Olvera Young, Executive Vice President, Chief Communications and Marketing Officer Dartmouth-Hitchcock Health

Citation data:

The Health Leader Forge

Publication Year:
2016
Usage 219
Plays 162
Abstract Views 50
Downloads 7
Captures 1
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Repository URL:
https://scholars.unh.edu/hlf/23
Author(s):
Young, Roderic Olivera; Bonica, Mark
Publisher(s):
Co-produced by University of New Hampshire College of Health and Human Services (UNH CHHS) and Northern New England Association of Healthcare Executives (NNEAHE).
Tags:
Communications; Dartmouth-Hitchcock; executive; Marketing; health; public relations; Business
artifact description
The guest in this episode of The Health Leader Forge is Roderic "Roddy" Olvera Young, Executive Vice President, and Chief Communications and Marketing Officer Dartmouth-Hitchcock Health.In this podcast, Roddy shares his nearly three decades of experience in communications and public relations in a wide variety of governmental and private organizations, among them including being the press secretary for NASA, as well as being a consultant for firms involved in public relations crises while working with MSL Group/TMG Strategies prior to coming to his current role at Dartmouth-Hitchcock.Roddy reveals some of the key mistakes leaders make when working with strategic communications and dealing with the press and provides insight on how to engage in a long term strategic messaging effort.