Internal business communications: a three dimensional problem

Publication Year:
Usage 64
Downloads 58
Abstract Views 6
Repository URL:
Long, Stuart Ray
Business communication; Business; Business Administration, Management, and Operations; Business and Corporate Communications
thesis / dissertation description
Communications is a dynamic field -- a company cannot afford to allow its communications program to become static. As an accomplished musician must practice to maintain his skill, so must a company sharpen and refine its communications. Conditions change and the communications program must change to meet the new needs. This will require continuing application of ingenuity and imagination in devising more effective ways of assembling, summarizing and disseminating information to coordinate the functions and activities of the organization.