Collaborating with your Communications/Marketing office

Publication Year:
2015
Usage 26
Downloads 15
Abstract Views 11
Repository URL:
https://scholarworks.umass.edu/necsc2015/5
Author(s):
Davis, Alex
Tags:
marketing; communications; sustainability; umass amherst; babson college; Sustainability
article description
Explore how to elevate your program’s communication strategy by developing a strong relationship with your institution’s marketing office. During this session we will cover how the relationship between the Sustainability Office and Marketing Office could be strengthened by:-The Sustainability Office investing in the relationship, understanding the institution’s marketing goals, and learning the institution’s brand and design standards.-The Marketing Office educating about resources and services they offer to internal departments, integrating sustainability into each marketing channel, and working to understand the Sustainability Office’s goals.-Both Offices finding shared goals and focusing on the overall communications goals of the institution.