Collaborating with your Communications/Marketing office

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Davis, Alex
marketing; communications; sustainability; umass amherst; babson college; Sustainability
article description
Explore how to elevate your program’s communication strategy by developing a strong relationship with your institution’s marketing office. During this session we will cover how the relationship between the Sustainability Office and Marketing Office could be strengthened by:-The Sustainability Office investing in the relationship, understanding the institution’s marketing goals, and learning the institution’s brand and design standards.-The Marketing Office educating about resources and services they offer to internal departments, integrating sustainability into each marketing channel, and working to understand the Sustainability Office’s goals.-Both Offices finding shared goals and focusing on the overall communications goals of the institution.