Anything but Race: Content Analysis of Racial Discourse

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Smith, Christopher
Content analysis; colorblind racism; linguistics; race relations; ideology
thesis / dissertation description
This research adds to previous scholarship on colorblind racism which investigates the ways in which students at Western Michigan University use new language compared to the Jim Crow past to defend or challenge the modern racial order in the United States. Using data collected from 15 voluntary participants I conducted a content analysis of participant’s responses to questions regarding race and racism with the purpose of demonstrating the use of colorblind racism or the challenge to the dominant racial order.