A System For Automatically Enhancing Advertiser Provided Sitelinks With Relevant Creative Text

Publication Year:
2017
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Repository URL:
https://www.tdcommons.org/dpubs_series/591
Author(s):
Lanza, John D
article description
Systems and methods described herein allow for providing enhanced sitelinks in the voice activated computer environment. A data processing system can determine a primary search result and a URL responsive to the identified user request. The data processing system can determine a primary search result and a URL responsive to the identified user request. The data processing system can identify a plurality of candidate digital components associated with the URL, and calculate a respective score for each of the identified candidate digital components. The data processing system can select a digital component of the plurality of candidate digital components based on the computed scores. The data processing system can transmit an output audio signal corresponding to primary search result and a secondary output signal corresponding to the selected digital component for presenting to the user.