Lawrence Feick

Professor of Business Administration


Lawrence Feick is Professor of Business Administration at the Joseph M. Katz Graduate School of Business where he has been a faculty member since 1982. He served as the Katz School's associate dean from 1989-1996 and interim dean in 2005-06. From 1999 through 2005 he served as the director of the International Business Center (a federally funded CIBER). From 2007 – 2015 he served as the University of Pittsburgh’s Senior Director of International Programs and Director of the University Center for International Studies.

He teaches in the areas of marketing management and international marketing and does research in the areas of consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data.He has published articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Personality & Social Psychology Bulletin, Psychological Bulletin, and Public Opinion Quarterly.

Professor Feick has served as a consultant to a number of profit and non-profit firms, including Eastman Kodak, General Motors, and Newsweek. He has done extensive executive teaching, including programs for Samsung Electronics, Audi, and Cheil Communications, and has developed a train-the-trainers program on the use of simulations and games and case studies in teaching marketing concepts. He is the coauthor of Country Manager, an international marketing simulation game. He has been a visiting professor at the University of Augsburg (Germany), Czech Management Center (Czech Republic), International Management Center (Hungary), Comenius University (Slovak Republic), and Universidad Santa Maria (Ecuador); and has served as a Fulbright Senior Specialist at the Universidad de Montevideo (Uruguay).


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