GESTIÓN DEL PRODUCTO CIUDAD COMO ELEMENTO DE MARKETING ECOLÓGICO EN LA PERCEPCIÓN DE LOS VISITANTES EXTRANJEROS A PUNO
Cuaderno Urbano, ISSN: 1666-6186, Vol: 27, Issue: 27, Page: 87-110
2019
- 405Usage
- 16Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Article Description
Resumen El artículo trata sobre la percepción del producto ciudad como un elemento del marketing ecológico por parte de los visitantes extranjeros. El objetivo del estudio fue la determinación de la percepción de los visitantes extranjeros sobre la gestión del producto ciudad Puno. La metodología utilizada consistió en el método cuantitativo, descriptivo y explicativo, y con la ayuda de la técnica de escala de Likert se recolectaron los datos del campo. Los resultados muestran que la gestión de los elementos del producto ciudad solo influye en un 28.4 % en la percepción, siendo el resto otros factores. Se concluye que la gestión de los elementos del producto ciudad, tales como áreas verdes, sistema de transportes, sonidos y los visuales, así como los residuos sólidos no influyen considerablemente en la percepción de los visitantes extranjeros.
Bibliographic Details
https://revistas.unne.edu.ar/index.php/crn/article/view/4120; https://revistas.unne.edu.ar/index.php/crn/article/viewFile/4120/3755; http://dx.doi.org/10.30972/crn.27274120; http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1853-36552019000200004&lng=en&tlng=en; http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1853-36552019000200004&lng=en&tlng=en; http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1853-36552019000200004; http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1853-36552019000200004; https://dx.doi.org/10.30972/crn.27274120
Universidad Nacional del Nordeste
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