Continuing our conversation of CEO activism and speaking out on controversial issues with Aaron Chatterji, associate professor at Duke Un...
Do CEO Activists Make a Difference? Evidence from a Field Experiment
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SSRN Electronic Journal
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- business and society; corporate social policy; leadership; social activism; values
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CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of CEO activism focuses on social issues unrelated to their core business, ranging from environmental issues to LGBT rights and race relations. In the first study of this phenomenon, we implement two field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO’s company.