Four Ways to Scale Up: Smart, Dumb, Forced, and Fumbled
SSRN, ISSN: 1556-5068
2021
- 2Citations
- 18,712Usage
- 53Captures
- 1Mentions
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
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Article Description
Scale-up is the process of growing a venture in size. The paper identifies modularity and speed as keys to successful scale-up. On that basis four types of scale-up are identified: Smart, dumb, forced, and fumbled. Smart scale-up combines modularity and speed. Dumb scale-up is bespoke and slow, and very common. The paper presents examples of each type of scale-up, explaining why they were successful or not. Whether you are a small startup or Elon Musk trying to grow Tesla and SpaceX or Jeff Bezos scaling up Amazon – or you are the US, UK, Chinese, or other government trying to increase power production, expand your infrastructure, or make your health, education, and social services work better – modularity and speed are the answer to effective delivery, or so the paper argues. How well you deal with modularity and speed decides whether your efforts succeed or fail. Most ventures, existing or planned, are neither fully smart nor fully dumb, but have elements of both. Successful organizations work to tip the balance towards smart by (a) introducing elements of smart scale-up into existing ventures and (b) starting new, fully smart-scaled ventures, to make themselves less dumb and ever smarter.
Bibliographic Details
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85110587542&origin=inward; http://dx.doi.org/10.2139/ssrn.3760631; https://www.ssrn.com/abstract=3760631; https://dx.doi.org/10.2139/ssrn.3760631; https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3760631; https://ssrn.com/abstract=3760631
Elsevier BV
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