Quality in Context: Evidence That Consumption Context Influences User-Generated Product Ratings
SSRN Electronic Journal
2024
- 867Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Article Description
This paper investigates how consumption context impacts user-generated ratings by altering the experienced utility of products. Using 218,918 ratings scraped from REI.com, we find that ratings for cold-weather gear (products designed to keep people warm) are positively correlated with unseasonable temperature: These products get lower ratings when the weather is abnormally cold and higher ratings when the weather is abnormally warm. Ratings for other products (e.g., bicycles) are not affected by temperature. This suggests that consumers neglect how situational factors (e.g., ambient temperature) affect their experience with a product (e.g., how warm they feel) when asked to rate that product. Additional evidence from three experiments suggests this tendency exists across many different contexts that influence consumption experience for different products and is stubbornly robust to potential interventions.
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